Pulse Fitness Studio
Pulse Fitness Studio aims to be more than just a gym; it strives to be a vibrant community fostering health, wellness, and personal growth. This brand identity document Artikels the key elements that will communicate this vision effectively to our target audience.
Logo Concept
The Pulse Fitness Studio logo should visually represent energy, movement, and vitality. One concept involves a stylized heartbeat graphic, perhaps formed by a dynamic, flowing line that suggests both the rhythm of exercise and the continuous flow of energy. The line could incorporate the studio’s name subtly within its form, maintaining a clean and modern aesthetic. The color palette should be energetic and inviting, possibly using a combination of vibrant blues and greens to convey health and freshness, accented by a bolder color like orange or red to represent energy and intensity. The overall effect should be sleek, modern, and memorable, instantly recognizable and easily adaptable to various applications.
Brand Voice Guide
The Pulse Fitness Studio brand voice should be friendly, encouraging, and motivating, yet also professional and knowledgeable. We want to communicate expertise and trustworthiness without sounding overly clinical or intimidating. The tone should be positive and optimistic, emphasizing the transformative power of fitness and the supportive community within the studio. We will avoid jargon and overly technical language, opting for clear, concise, and accessible communication. The style will be conversational and engaging, using active voice and avoiding passive constructions whenever possible. For example, instead of “Classes are offered daily,” we would say “Join us for daily classes!” This approach will build a stronger connection with our clients and create a sense of community.
Tagline
The tagline for Pulse Fitness Studio should be short, memorable, and impactful, reflecting the studio’s core values. A strong contender is “Find Your Pulse. Find Your Strength.” This tagline is concise, easily understood, and speaks to both the physical and mental benefits of fitness. It also incorporates the studio’s name subtly, creating a natural and memorable association. Another option, focusing more on community, could be “Your Fitness Journey. Our Supportive Community.” This tagline highlights the social aspect of the studio and emphasizes the sense of belonging fostered within its walls.
Pulse Fitness Studio
Pulse Fitness Studio aims to provide a welcoming and effective fitness environment for a diverse clientele. Understanding our target audience is crucial for tailoring our services and marketing strategies to meet their specific needs and preferences. This allows us to build a loyal customer base and achieve sustainable growth.
Ideal Customer Profile for Pulse Fitness Studio
The ideal customer profile for Pulse Fitness Studio encompasses individuals aged 25-55, with a strong focus on health and wellness, but who may have varying levels of fitness experience. They value convenience, personalized attention, and a supportive community atmosphere. They are motivated to improve their physical and mental well-being, prioritizing results while also enjoying the process. This profile encompasses a broad range of individuals, allowing for diverse programming and marketing approaches.
Lifestyle and Fitness Goals of the Target Audience
Our target audience leads busy lives, balancing work, family, and social commitments. They recognize the importance of fitness for overall health but often struggle to find the time and motivation to maintain a consistent workout routine. Their fitness goals are varied, ranging from weight loss and muscle gain to stress reduction and improved cardiovascular health. Some may be looking for a structured program with personalized guidance, while others prefer a more independent approach with access to a variety of equipment and classes. Many value the social aspect of fitness and seek a community where they can feel supported and motivated.
Target Audience Segmentation: Demographics and Psychographics
To better understand our target audience, we segment them based on demographics and psychographics.
Demographic Segmentation: This includes factors like age, gender, income, occupation, and location. For example, we might identify segments such as:
- Young Professionals (25-35): High disposable income, time-constrained, interested in high-intensity interval training (HIIT) and group fitness classes.
- Established Professionals (35-55): Established careers, families, seeking balance between fitness and family commitments, interested in personalized training and flexible class schedules.
- Active Retirees (55+): Seeking to maintain fitness and social engagement, interested in low-impact classes and personalized fitness plans.
Psychographic Segmentation: This focuses on lifestyle, values, attitudes, and interests. We can identify segments such as:
- Health-Conscious Individuals: Prioritize healthy eating and lifestyle choices, highly motivated to achieve fitness goals.
- Convenience-Focused Individuals: Value accessibility and flexible scheduling, seeking a fitness solution that fits seamlessly into their busy lives.
- Community-Oriented Individuals: Enjoy the social aspect of fitness, seeking a supportive and motivating environment.
By understanding these demographic and psychographic segments, Pulse Fitness Studio can develop targeted marketing campaigns, design relevant fitness programs, and create a welcoming and inclusive environment that caters to the diverse needs and preferences of our clientele.
Pulse Fitness Studio
Pulse Fitness Studio aims to provide a high-quality fitness experience tailored to individual needs and goals. We strive to create a welcoming and supportive environment where members can achieve their fitness aspirations. This competitive analysis examines Pulse Fitness Studio’s position within the market and Artikels strategies for continued growth and success.
Competitive Analysis of Pulse Fitness Studio
This section compares Pulse Fitness Studio to three direct competitors, highlighting pricing, services offered, and unique selling propositions. This analysis informs strategic decisions to enhance Pulse Fitness Studio’s market position.
| Competitor | Pricing | Services | Unique Selling Proposition |
|---|---|---|---|
| FitLife Gym | $50/month – $100/month (depending on membership level) | Weight training, cardio equipment, group fitness classes (limited selection), personal training (additional cost) | Large facility with a wide range of equipment. |
| BodySculpt Studio | $75/month – $150/month (depending on membership level) | Specialized group fitness classes (yoga, Pilates, spin), personal training (included in higher tiers) | Focus on specialized fitness classes and personalized attention. |
| Peak Performance Fitness | $60/month – $120/month (depending on membership level) | Weight training, cardio equipment, group fitness classes (variety of options), personal training (additional cost), nutrition consultation (additional cost) | Offers a comprehensive fitness and wellness program. |
Competitive Advantages and Disadvantages of Pulse Fitness Studio
Pulse Fitness Studio’s competitive advantages and disadvantages are crucial to understanding its market positioning and developing effective strategies. A thorough assessment allows for focused improvement and competitive edge development.
Pulse Fitness Studio’s competitive advantages might include a highly personalized approach to fitness training, specialized equipment not found in competitors’ facilities, or a strong community focus fostering member loyalty. Disadvantages could include higher pricing compared to competitors offering fewer services, limited class variety, or a less convenient location.
Strategies to Differentiate Pulse Fitness Studio
Effective differentiation strategies are vital for Pulse Fitness Studio’s success in a competitive market. These strategies should leverage the studio’s strengths and mitigate weaknesses to attract and retain members.
Strategies could include introducing innovative fitness classes, partnering with local businesses to offer discounts or joint promotions, focusing on building a strong online presence through social media marketing and a user-friendly website, or implementing a robust referral program to encourage member acquisition. Further, Pulse Fitness Studio could invest in specialized equipment or technology to enhance its offerings and provide a unique fitness experience. Another strategy might be to offer flexible membership options to cater to diverse needs and budgets.
Pulse Fitness Studio
Pulse Fitness Studio aims to establish a strong market presence and attract a loyal clientele. A comprehensive marketing strategy is crucial for achieving this goal, encompassing social media engagement, targeted email campaigns, and a robust referral program. These initiatives will work synergistically to increase brand awareness, generate leads, and ultimately drive membership growth.
Social Media Marketing Plan for Pulse Fitness Studio
A well-structured social media strategy is vital for reaching potential clients and fostering a sense of community. This plan focuses on consistent posting across multiple platforms, utilizing high-quality visuals, and engaging with followers.
The following table Artikels a sample posting schedule and content ideas:
| Platform | Posting Frequency | Content Ideas |
|---|---|---|
| Daily | Behind-the-scenes glimpses of the studio, member success stories (with permission), workout videos, inspirational quotes, healthy recipe ideas, promotional offers, interactive polls and Q&As. | |
| 3-4 times per week | Blog posts about fitness and wellness, event announcements, member spotlights, shareable articles related to health and fitness, customer testimonials, live Q&A sessions with trainers. | |
| TikTok | 2-3 times per week | Short, engaging workout videos, challenges, trends, day-in-the-life content showcasing the studio’s atmosphere, trainer introductions. |
Promotional Email Campaign for Pulse Fitness Studio
Email marketing allows for direct communication with potential and existing members. This campaign focuses on segmented messaging, personalized offers, and compelling calls to action.
The following Artikels a sample email campaign structure:
- Welcome Email: Sent immediately after signup, welcoming new subscribers and offering a special introductory offer.
- Workout Tips & Nutrition Advice Emails: Weekly emails providing valuable fitness and wellness tips, recipes, and advice.
- Promotional Emails: Monthly emails promoting special offers, new classes, and upcoming events.
- Testimonial Emails: Showcase positive member feedback and success stories to build trust and credibility.
Referral Program for Pulse Fitness Studio
A referral program incentivizes existing members to bring in new clients, leveraging the power of word-of-mouth marketing. This program offers tangible rewards for successful referrals, fostering a sense of community and loyalty.
The program will offer the following incentives:
- Existing members receive a discount on their next month’s membership for each successful referral.
- Referred friends receive a discounted introductory rate for their first month.
- A leaderboard showcasing top referrers, adding a competitive element and further incentivizing participation.
Pulse Fitness Studio
Pulse Fitness Studio’s website should serve as a dynamic and engaging hub for potential and existing members, seamlessly integrating information, booking capabilities, and community features. A well-designed website is crucial for attracting new clients and fostering loyalty among existing ones.
Key Features and Functionality of Pulse Fitness Studio’s Website
The Pulse Fitness Studio website should offer a user-friendly interface with several key features. These features will ensure ease of navigation and access to vital information. A clean and modern design is paramount. Specifically, the site should include a prominent class schedule, easily accessible membership information, an online booking system, a gallery showcasing the studio and its instructors, and contact information readily available. Furthermore, integration with social media platforms is essential for building community and promoting events. A blog section featuring fitness tips, instructor spotlights, and studio news will enhance engagement and provide valuable content. Finally, a secure member login area will allow members to manage their accounts, view their booking history, and access exclusive content.
Compelling Website Copy Highlighting Membership Benefits
The website copy should focus on the transformative benefits of membership at Pulse Fitness Studio. Instead of simply listing features, the copy should emphasize the emotional and physical results members can expect. For example, instead of saying “We offer a variety of classes,” the copy could say, “Discover your inner strength and find your perfect fitness journey with our diverse range of classes, designed to challenge and inspire you.” Similarly, instead of “State-of-the-art equipment,” consider “Experience the exhilaration of training with our top-of-the-line equipment, designed to maximize your results and enhance your workout experience.” Testimonials from satisfied members, showcasing their personal transformations, would further strengthen the message. Highlighting the supportive community atmosphere and the convenience of online booking will also attract potential members. A clear and concise explanation of membership packages and pricing is also crucial.
User Flow from Landing Page to Signup
The user flow should be intuitive and straightforward, guiding visitors seamlessly from the landing page to the signup process. The landing page should immediately capture attention with a compelling headline and high-quality visuals showcasing the studio’s atmosphere. A clear call to action, such as “View Our Classes” or “Join Now,” should be prominently displayed. Clicking on these calls to action should lead users to either the class schedule page or directly to the membership options page. The class schedule page should allow users to easily browse classes by type, time, and instructor. From the class schedule or membership options page, users should be able to easily access a signup form. This form should be short, simple, and only require essential information. After completing the signup, users should receive an immediate confirmation email with next steps, including instructions on how to access the member portal. The entire process should be designed to minimize friction and maximize conversion rates. A streamlined and user-friendly experience will encourage visitors to become members.
Pulse Fitness Studio
Pulse Fitness Studio offers a diverse range of fitness classes designed to cater to all fitness levels and interests, from beginners to advanced athletes. Our comprehensive schedule ensures there’s something for everyone, fostering a welcoming and inclusive environment where individuals can achieve their fitness goals. We strive to provide a high-quality fitness experience that combines effective workouts with a supportive and motivating atmosphere.
Class Offerings at Pulse Fitness Studio
Pulse Fitness Studio provides a dynamic schedule of fitness classes designed to meet the diverse needs and preferences of our members. Our classes are carefully crafted to offer a balanced approach to fitness, encompassing cardiovascular training, strength building, flexibility, and mindfulness. We prioritize small class sizes to allow for personalized attention from our highly qualified instructors.
Class Schedule
The following is a sample weekly schedule. Specific times and days may vary; please check our online schedule for the most up-to-date information.
| Day | Time | Class |
|---|---|---|
| Monday | 6:00 AM | Sunrise Yoga |
| Monday | 7:00 AM | Bootcamp |
| Monday | 6:00 PM | Zumba |
| Tuesday | 12:00 PM | Lunchtime Pilates |
| Tuesday | 6:00 PM | Strength Training |
| Wednesday | 6:00 AM | Sunrise Yoga |
| Wednesday | 7:00 PM | Spin |
| Thursday | 12:00 PM | Lunchtime Pilates |
| Thursday | 6:00 PM | Yoga Sculpt |
| Friday | 6:00 AM | Bootcamp |
| Friday | 6:00 PM | Zumba |
| Saturday | 9:00 AM | Barre |
| Sunday | 10:00 AM | Restorative Yoga |
Class Descriptions
Each class at Pulse Fitness Studio is designed to provide a unique and effective workout experience. Below are detailed descriptions of our offerings.
- Sunrise Yoga: A gentle flow yoga class perfect for starting your day. Focuses on stretching, flexibility, and mindfulness.
- Bootcamp: A high-intensity interval training (HIIT) class combining cardio and strength training exercises. Ideal for building endurance and strength.
- Zumba: A high-energy dance fitness class that combines Latin rhythms and easy-to-follow moves. Fun and effective for cardiovascular health.
- Lunchtime Pilates: A mat-based Pilates class focusing on core strength, flexibility, and body alignment. Perfect for a midday break.
- Strength Training: A class utilizing weights and resistance training to build muscle mass and increase strength.
- Spin: A cycling class simulating an outdoor ride, focusing on cardiovascular fitness and endurance.
- Yoga Sculpt: A dynamic yoga class incorporating light weights and resistance bands to build strength and flexibility.
- Barre: A ballet-inspired class focusing on low-impact, high-repetition movements to tone muscles and improve posture.
- Restorative Yoga: A relaxing yoga class designed to reduce stress and promote relaxation through long holds and deep breathing.
Comparison with Competitors
While many fitness studios offer similar classes, Pulse Fitness Studio differentiates itself through a combination of factors. We offer smaller class sizes, ensuring personalized attention from instructors. Our instructors are highly qualified and experienced in their respective disciplines. Furthermore, our studio boasts state-of-the-art equipment and a welcoming, inclusive atmosphere. Competitors may offer a wider variety of classes, but Pulse Fitness Studio prioritizes quality over quantity, focusing on providing exceptional instruction and a positive fitness experience.
Pulse Fitness Studio
Pulse Fitness Studio offers a variety of membership options designed to cater to diverse fitness goals and lifestyles. Our pricing structure is carefully considered, balancing market competitiveness with the exceptional value and quality of services provided. We believe in offering accessible fitness solutions without compromising on the premium experience our members deserve.
Pulse Fitness Studio Membership Pricing
Our memberships are designed to provide flexibility and affordability. We offer three core membership tiers: Basic, Premium, and Elite. Each tier offers a progressive increase in benefits and access to additional amenities. These prices are subject to change, and it is recommended to check the Pulse Fitness Studio website for the most up-to-date pricing information.
| Membership Tier | Monthly Fee | Included Services |
|---|---|---|
| Basic | $49 | Unlimited access to group fitness classes (excluding specialty classes), access to cardio equipment and free weights. |
| Premium | $79 | All Basic benefits, plus unlimited access to all group fitness classes (including specialty classes), access to personal training consultations (one per month), and 10% discount on Pulse Fitness Studio merchandise. |
| Elite | $129 | All Premium benefits, plus priority booking for classes, access to exclusive member events, personalized fitness assessments, and two personal training sessions per month. |
Justification of Pulse Fitness Studio Pricing Strategy
Our pricing strategy is based on a thorough market analysis of competing fitness studios in the area, considering factors such as class offerings, equipment availability, and overall member experience. We have benchmarked our pricing against similar studios offering comparable services, ensuring our fees are competitive while reflecting the superior quality and personalized attention provided by Pulse Fitness Studio. For example, a comparable studio in the same neighborhood offers a similar premium membership for $99 per month but with fewer included personal training sessions. The value proposition of Pulse Fitness Studio is further enhanced by our commitment to exceptional customer service and a highly qualified team of instructors and personal trainers.
Marketing Materials Highlighting Pulse Fitness Studio Membership Value
To effectively communicate the value proposition of our memberships, we will utilize a multi-channel marketing strategy. This includes targeted social media campaigns highlighting the benefits of each tier, visually appealing brochures and flyers distributed in the local community, and engaging email marketing campaigns showcasing member testimonials and success stories. For example, our social media campaigns will feature before-and-after photos of members who have achieved their fitness goals with the help of Pulse Fitness Studio, coupled with concise descriptions of their experiences and the membership tier they utilized. Brochures will visually showcase the studio’s amenities and the benefits of each membership tier, using clear and concise language. Email campaigns will focus on personalized offers and reminders, along with success stories. We will also utilize strategic partnerships with local businesses to expand our reach and offer exclusive discounts to their employees.
Pulse Fitness Studio
Pulse Fitness Studio is committed to providing a welcoming and supportive environment for all members to achieve their fitness goals. We strive to create a positive and motivating atmosphere where individuals feel comfortable and empowered to pursue a healthier lifestyle. Our focus is on providing a comprehensive and personalized experience, catering to diverse fitness levels and aspirations.
Pulse Fitness Studio Onboarding Process
The onboarding process at Pulse Fitness Studio is designed to be seamless and informative, ensuring a smooth transition for new members. Upon joining, new members receive a personalized welcome from a dedicated member services representative. This representative conducts a comprehensive tour of the facility, introducing members to all available equipment and amenities. A consultation is then scheduled to discuss individual fitness goals and preferences, allowing the creation of a tailored fitness plan. This plan may include recommendations for specific classes, personal training sessions, or independent workout routines. Finally, members are provided with access to our online member portal, which includes workout tracking tools, class schedules, and communication channels with our team.
Member Experience at Pulse Fitness Studio: Positive Aspects
Pulse Fitness Studio prioritizes a positive and supportive member experience. The clean and well-maintained facilities contribute to a comfortable workout environment. The diverse range of classes, from high-intensity interval training (HIIT) to yoga and Pilates, caters to various fitness preferences and levels. Our highly qualified and certified instructors are dedicated to providing effective and motivating guidance, fostering a sense of community among members. The convenient location and flexible membership options further enhance the overall experience. Many members report feeling a strong sense of belonging and encouragement within the studio’s supportive community. The availability of personal training options allows for personalized guidance and support for those seeking more individual attention. Feedback from members consistently highlights the positive and encouraging atmosphere as a key factor in their continued membership.
Areas for Improvement in Member Experience at Pulse Fitness Studio
While the overall member experience is positive, Pulse Fitness Studio continuously seeks areas for improvement. One area of focus is enhancing communication regarding class cancellations or schedule changes. More proactive communication, such as email or text message alerts, could better manage member expectations and minimize inconvenience. Additionally, expanding the range of equipment available, particularly in high-demand areas, could further enhance member satisfaction. Finally, exploring options for increased childcare facilities could encourage participation from members with young children. We are actively investigating these areas to continually refine and improve the overall member experience.
Pulse Fitness Studio
Pulse Fitness Studio offers a welcoming and invigorating environment designed to support your fitness journey. We pride ourselves on providing state-of-the-art equipment within a thoughtfully designed space, creating an atmosphere conducive to both personal achievement and community engagement.
Facility Layout and Design
Pulse Fitness Studio occupies a spacious, well-lit area. The layout is designed for efficient movement between different workout zones. A dedicated cardio area is positioned near large windows, offering natural light and inspiring views. This section flows seamlessly into the weight training area, which is strategically organized to maximize space and minimize congestion. A separate, quieter zone is dedicated to stretching and flexibility exercises, providing a peaceful retreat for restorative activities. The studio also features spacious, well-ventilated changing rooms and modern restrooms.
Available Equipment
A wide range of equipment is available to cater to diverse fitness levels and training goals. The cardio section boasts a variety of treadmills, elliptical trainers, stationary bikes, and rowing machines, all equipped with individual entertainment screens. The weight training area includes a comprehensive selection of free weights (dumbbells, barbells, weight plates), along with a full range of resistance machines targeting all major muscle groups. Functional training equipment such as kettlebells, medicine balls, and resistance bands is also readily available. Furthermore, the studio provides specialized equipment for flexibility training, including yoga mats, foam rollers, and resistance bands. All equipment is regularly maintained and inspected to ensure optimal performance and safety.
Studio Atmosphere
The studio’s atmosphere is designed to be both motivating and calming. Natural light streams into the cardio area, creating a bright and energetic space. The lighting in the weight training area is slightly dimmer, creating a more focused and intense environment. The decor is modern and minimalist, with neutral colors and sleek lines that contribute to a clean and uncluttered feel. Uplifting music plays softly in the background, providing a motivating soundtrack without being intrusive. The overall feel is one of contemporary elegance and functional practicality, designed to foster a sense of comfort and well-being for all members.
Pulse Fitness Studio
Building a strong sense of community is vital for the success of any fitness studio. A thriving community fosters member loyalty, encourages referrals, and creates a positive and motivating atmosphere for everyone. At Pulse Fitness Studio, we aim to cultivate this sense of belonging through strategic planning and consistent engagement.
Strategies for Building Community at Pulse Fitness Studio
Pulse Fitness Studio will implement several strategies to foster a strong sense of community. These strategies are designed to encourage interaction, build relationships, and create a welcoming environment for all members. We believe that a supportive community is essential for achieving fitness goals and maintaining a healthy lifestyle.
- Regular Member Events: Hosting monthly social events, such as themed workout classes, healthy cooking demonstrations, or post-workout social gatherings, will provide opportunities for members to interact outside of regular fitness sessions.
- Member Referral Program: Incentivizing members to refer friends and family will expand the community and reward those who actively contribute to its growth. This program could offer discounts or free classes for both the referrer and the referred individual.
- Dedicated Community Space: Creating a designated area within the studio for members to socialize before or after workouts, perhaps with comfortable seating and refreshments, will encourage informal interactions and relationship building.
- Online Community Platform: Establishing a private online forum or social media group will allow members to connect outside of the studio, share their fitness journeys, and support each other. This could include sharing workout tips, recipes, or simply encouraging one another.
- Team-Based Challenges: Organizing team-based fitness challenges, such as weight loss competitions or step count challenges, will foster friendly competition and collaboration among members, strengthening bonds within the community.
Member Events and Activities at Pulse Fitness Studio
To actively foster engagement and loyalty, Pulse Fitness Studio will organize a diverse range of member events and activities. These will cater to different interests and fitness levels, ensuring inclusivity and maximizing participation.
- Wellness Workshops: Offering workshops on nutrition, stress management, or sleep hygiene will provide value beyond fitness training and encourage a holistic approach to well-being.
- Guest Speaker Series: Inviting experts in fitness, nutrition, or related fields to present seminars or workshops will offer members access to valuable knowledge and expertise.
- Fitness Challenges and Competitions: Organizing themed fitness challenges, such as a 30-day plank challenge or a month-long step count competition, will provide motivation and a sense of accomplishment.
- Holiday Celebrations: Hosting festive gatherings during holidays will create opportunities for members to celebrate together and build camaraderie.
- Charity Events: Participating in or organizing charity events, such as fun runs or fitness fundraisers, will allow members to contribute to a good cause and strengthen their bonds through shared purpose.
Methods for Encouraging Member Interaction at Pulse Fitness Studio
Encouraging member interaction is crucial for building a strong and vibrant community. Pulse Fitness Studio will employ various methods to facilitate social connections and foster a welcoming atmosphere.
- Instructor-Led Interactions: Instructors can actively encourage interaction during classes by incorporating partner exercises or group activities, fostering a sense of teamwork and camaraderie.
- Buddy System: Pairing new members with experienced members can help them feel welcome and integrated into the community. This mentorship approach provides support and guidance.
- Social Media Engagement: Regularly posting updates, member spotlights, and engaging content on social media platforms will create opportunities for interaction and build a sense of online community.
- Feedback Mechanisms: Providing opportunities for members to provide feedback and suggestions will show that their opinions are valued and contribute to a sense of ownership within the community.
- Member Appreciation Events: Recognizing and rewarding members’ contributions and achievements will foster a sense of appreciation and belonging, further strengthening community bonds.
Answers to Common Questions
What are the studio’s hours of operation?
Studio hours vary; please check the Pulse Fitness Studio website for the most up-to-date schedule.
Do you offer personal training sessions?
Yes, personal training is available. Details on packages and pricing can be found on our website or by contacting the studio directly.
What payment methods do you accept?
We accept major credit cards, debit cards, and possibly other methods; please inquire with the studio for specifics.
Is there a cancellation policy for memberships?
Yes, there is a cancellation policy. Please review the terms and conditions Artikeld in your membership agreement.
